Situation
This Baltimore, MD chain of coed and women-only health clubs offers all the facilities and services sought to achieve world-class status in brand recognition and exposure within the Health club market. Brick Bodies goal is to increase membership numbers and provide correct brand exposure between their women only and coed clubs, thus being positioned as the accessible expert in the Baltimore Area.
Solution
CPS analyzed Brick Bodies business and assisted in developing a realistic and strategic marketing plan. CPS provided visualization on utilizing the multi-level formats of print and advertising that they have at hand. In addition to printing Brick Bodies wide range of materials, CPS has been able to function as a brand manager by cataloging graphic elements and keeping brand appearance consistent between the coed and women only clubs, and positioning them as the accessible experts in the Baltimore Area.
Results
Brick Bodies has increased their membership base by 35% since they have extended their advertising campaigns to expand brand exposure through the use of variable medias and formats.
