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Situation
Founded in 1885 and ranked among the top insurance brokers in the United States, RCM&D provides insurance brokerage services, risk management consulting, and employee benefit solutions to companies and organizations as well as personal insurance to both individuals and families. In such a competitive industry, RCM&D needed to stand apart as a company that single-handedly offers complete solutions to all types of insurance needs to companies in a wide variety of industries.
Solution
CPS addressed the issues of cross-branding and brand recognition through the consistent use of graphics and images within RCM&D's inter-company groups. CPS reinforced the professional "look and feel" of RCM&D's brand while reflecting their wide range of capabilities and high industry standing.
Results
Due to improved client perceptions and increased client awareness of the level of service provided by RCM&D to a variety of industries, RCM&D has established a higher ranking with competing professional service companies. The elevated image has positioned RCM&D to attract larger clients and broaden their service scope.
